+25%
+358%
>200K
70%
The client is a committed team of pediatric dentists and orthodontists for children and adults with 5 clinics in Athens and Naxos/ Santorini.
Our team took up the project to help the business with online advertising and website conversion optimisation so that more people in all different locations would contact the business.
*This is a direct PKD Max client.
âš¡ Scale up the existing clinics by attracting new patients in 3 different Athenian areas.
âš¡ Low brand awareness to particular Athenian areas.
âš¡ Website tracking was missing behaviour data. This means we could only see basic metrics such as the number of visitors or which pages they visited etc. However, we could not see whether they scrolled through the pages, where they clicked, or at which fields of the form they abandoned the process.
Operating in the healthcare vertical made this client case particularly challenging due to the strict advertising restrictions surrounding the industry. However:
🪙 Contacts during the first 6 months increased by +25%.
🪙 Website users were increased by +358% compared to the previous year (61% of the total traffic was directly from our campaigns).
🪙 Direct traffic by +177% compared to the previous year, as a side effect from our campaigns.
🪙 The organic traffic was increased by +1.300% compared to the previous year. This was a side effect of our campaigns and the increase of their brand awareness.
🪙 70% Impression share, which means that 7 times out of 10, when users were searching for the client’s services our ads were showing.Â
🪙 We reached over 200K users in areas close to the clinics
🪙 We generated over 16.8K engagements on social, which increased their brand awareness and brand familiarity.
Every business is unique. Together, we’ll dive into your challenges and design a digital strategy that delivers measurable results.Â
Connect today to discuss how we can help you communicate your business more effectively.
âš¡ Website audit to fix tracking, added missing action buttons so that users could easily contact the clinics from all devices and implemented additional tracking to track communications towards the clinics.
âš¡ We added a sticky phone icon on the website, from which users could contact the clinic of their area with literally 2 clicks.
⚡ We captured user intention to identify how users search for the clinics’ services with our keyword research tool.
âš¡ We identified local audiences in Meta implementing radius targeting, having the clinics as reference points. The main goal was to have users engage with the brand and become more familiar with it.
âš¡ We implemented A/B testing on Meta ads and Google search to see what kind of communication approach works best.
âš¡ Monthly Content Calendar, where we created posts every month that we advertised to increase brand engagement and familiarity.
Operating in the healthcare vertical made this client case particularly challenging due to the strict advertising restrictions surrounding the industry. However:
🪙 Contacts during the first 6 months increased by +25%.
🪙 Website users were increased by +358% compared to the previous year (61% of the total traffic was directly from our campaigns).
🪙 Direct traffic by +177% compared to the previous year, as a side effect from our campaigns.
🪙 The organic traffic was increased by +1.300% compared to the previous year. This was a side effect of our campaigns and the increase of their brand awareness.
🪙 70% Impression share, which means that 7 times out of 10, when users were searching for the client’s services our ads were showing.Â
🪙 We reached over 200K users in areas close to the clinics
🪙 We generated over 16.8K engagements on social, which increased their brand awareness and brand familiarity.
Every business is unique. Together, we’ll dive into your challenges and design a digital strategy that delivers measurable results.Â
Connect today to discuss how we can help you communicate your business more effectively.
Pavlos has intercontinental knowledge working with briefs and campaigns across borders, great understanding of cultural differences and goal setting, and an instinct on how to optimize performance for the best results. Overall, just a communicative and great guy to work with.
…. Pavlos’Â data-driven approach and ongoing optimisation of Google ads led to distinct results. Compared to the previous period: +163% in total website leads, +158% in Google ads leads. Compared to the previous year: +37% in CTR, +4% in conversion rate of leads. …
Having worked with Pavlos on global clients, I have really enjoyed working with him and I can only recommend him. In my career you don’t often see people who care about what they do, and he is one of the few. From building multi market plans, to campaign setup, optimizing campaigns to meet the client targets and providing key insights to clients, he is one of the best in what he does. His proactiveness and passion for what he does will surely capture anyone’s attention.
… Pavlos successfully managed one of our largest clients who were active in multiple markets. He worked well under pressure and always maintained a positive attitude which was key in an ever demanding role. He is a highly effective communicator with excellent interpersonal skills…
Pavlos is a person with great skills and deep expertise of digital marketing. He is not just a great and precise account manager but also an inspiring person. He is very thorough in everything he does and can be depended upon to get the job done. Thanks to interpersonal skills he has great relations with company clients. Result driven, experienced and efficient team player. Deliver results and move on. Experiencing his fast and sharp mind at the workplace is most impressive.
Pavlos is an exceptional professional who brings all the skills and expertise into developing great digital marketing plans. Under his guidance and help over the last year, we managed to increase our eshop’s revenue by 25%. We have a great collaboration and I highly recommend him.
Pavlos is responsible for the development of my e-shop’s Digital Marketing Advertising plan, kolan4u.gr. Also, he has been creating, managing and optimizing the Facebook ads and Google ads of my e-shop for a year and 3 months now. After a year of collaboration, I can say that the revenue of my e-shop increased by 252% under his guidance, which was beyond my expectations. I strongly recommend him for the results he brings.
Pavlos is one of my most important partners and key members in the Marketing team of Qualityweb. He is very cooperative and gives solutions to heavily demanding tasks within an expected time frame. He has a really good marketing perception and his ideas for the company’s projects are out of the box, resulting in the revenue growth of our clients. Highly recommended!
We work alongside with Pavlos for the past year at Digital4u. Pavlos is responsible for the digital marketing planning, management & performance optimization of the accounts he has been assigned. His attention to detail & his willingness to do whatever it takes to solve problems, made him a great addition to the team. Pavlos progress was fast since he joined the company and as an effective listener he developed many of his skills as digital marketing specialist.
Pavlos is an experienced Digital Account Manager with proven abilities in managing effectively very demanding and important projects.
His commitment and organizational skills led to successful digital campaigns.
Furthermore, his creative mindset is generated ideas with high-aesthetic result. A professional with vivid personality, responsible and reliable.
Pavlos is passionate about his job and the projects he takes over. He is remarkably knowledgeable about digital marketing being always updated. He always comes up with ideas, he is very well organised and delivers on time. We had a great collaboration on Pharmatune. Looking forward to his services again.
Professional, hard working personality and ready before the dead-lines. Supported with his proposals a multi-platinum production company efficiently and with determination. Looking forward to his services again.
