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Digital Marketing Services with emphasis on Digital Growth Strategies and Paid advertising

Why this digital marketing approach provides value to your business

Profit-first marketing

Finance exercises that calculate tailored marketing targets focusing on your business profit. (your team gets access).

Strategise once, thrive twice

Get access to media plan that is factoring you current marketing activities, which breaks down budget allocation, target goals, audiences and more.

Website tracking

With GA4, Google Ads & Meta Ads conversion tracking, server-side tracking, Meta CAPI, and GDPR-compliant solutions to ensure accurate website tracking.

Conversion rate optimisation (CRO)

Implementation of in-depth behavior tracking with our tools & constant consultation to optimise conversion rate of your e-shop, website or landing pages by testing.

Xperience backed by top agencies

Dedicated to performance marketing, having worked in leading agencies in Greece (Sleed) and globally (t&p, GroupM)

All clients are never on auto-pilot and you can reach out any time during business hours and working days! Together, we create personalised content and ads either with your creative team or ours.

Focusing on maximising return on investment with paid advertising, behavioral tracking and conversion rate optimisation as part of a 360 marketing strategy.

Additional marketing services provided with trusted partners

Beyond paid advertising, we help brands craft messaging that truly resonates. We ensure your unique value and key benefits are communicated with clarity and impact, so your audience doesn’t just see your brand, they connect with it and convert.

Video production: Reels, TikTok, brand presentation

Web design/ Web development

Content strategy

Content development

The step-by-step process of digital marketing services onboarding

phase 1

Accesses & account creation

Gain accesses to accounts or create new accounts from scratch if needed. We do the process together safely, you are never on your own. No waste of time on your end.

phase 2

Researching, strategising & tracking

  • Development of your Digital Marketing Strategy and/ or Media, research that gives us back concrete and specific results: budget allocation, estimated results, what is the precise target audience, what are our creatives and messaging precisely?
  • Configuration of tracking on your website & consultation to optimise your landing pages or website.
  • Craft brand messaging that highlights what sets your business apart, consistently communicated across the entire user journey, from ads to landing pages.
  • Analysis of what your competition is doing, where they operate, what messages they communicate and how they position themselves. Our goals is always to keep your business one step ahead.

phase 3

Go-live stage

When everything is configured 100%, we go live and optimise the campaigns. We are in contact on a weekly basis, especially, when we begin. Every month you receive a custom report for the performance of the previous month with next steps.

frequently asked questions

Below is an FAQ for Paid Advertising

Project timelines vary based on complexity and scope. A detailed timeline is provided after we fill out the marketing questionnaire during the initial consultation meeting. Usually, the whole process can take 2 to 4 weeks, depending on the project’s complexity.

Business-To-Consumer (B2C) and Business-to-Business (B2B) projects for small-medium sized business and big companies. However, due to amounts of work, big projects are worked in collaboration with trusted partners or as part of a wider team of an agency/ in-house team.😊

Lead generation, e-commerce, traffic and awareness projects for Business-to-Consumers (B2C) and Business-to-Business (B2B) sectors.

Outsourcing digital marketing agencies and maintaining partnerships for video production and website design/ development projects to deliver a full 360° experience.

Yes, we can try and help you get back your hacked assets, however, we cannot guarantee that you will retrieve them, as the outcome of our efforts is dependent solely on the platforms.

Yes, a team of trusted partners will provide a high quality of work. Make sure to request a portfolio.

If sickness occurs, trusted support is introduced to keep the project on track, while the main point of contact remains unchanged.

Monday-Friday, 10:00-18:00, Athens timezone. Always happy to hear from you.

Client & Partner Reviews

Pavlos has intercontinental knowledge working with briefs and campaigns across borders, great understanding of cultural differences and goal setting, and an instinct on how to optimize performance for the best results. Overall, just a communicative and great guy to work with.

Tine Markar Lolland img
Tine Markar Lolland
Marketing Professional, T&Pm

…. Pavlos’ data-driven approach and ongoing optimisation of Google ads led to distinct results. Compared to the previous period: +163% in total website leads, +158% in Google ads leads. Compared to the previous year: +37% in CTR, +4% in conversion rate of leads. …

mind the web ceo
George Kalogerakis
Founder & CEO, mindtheweb, mydesk and etilos

Having worked with Pavlos on global clients, I have really enjoyed working with him and I can only recommend him. In my career you don’t often see people who care about what they do, and he is one of the few. From building multi market plans, to campaign setup, optimizing campaigns to meet the client targets and providing key insights to clients, he is one of the best in what he does. His proactiveness and passion for what he does will surely capture anyone’s attention.

t&pm_global client lead
Marie Comarmond
Global Digital Hub Lead, T&Pm

… Pavlos successfully managed one of our largest clients who were active in multiple markets. He worked well under pressure and always maintained a positive attitude which was key in an ever demanding role. He is a highly effective communicator with excellent interpersonal skills…

t&pm director
Jonny Mansoor
Paid Social Account Director, T&Pm

Pavlos is a person with great skills and deep expertise of digital marketing. He is not just a great and precise account manager but also an inspiring person. He is very thorough in everything he does and can be depended upon to get the job done. Thanks to interpersonal skills he has great relations with company clients. Result driven, experienced and efficient team player. Deliver results and move on. Experiencing his fast and sharp mind at the workplace is most impressive.

msd_digital customer partner
Nikos Salachas
Digital Consumer Engagement Partner, MSD

Pavlos is an exceptional professional who brings all the skills and expertise into developing great digital marketing plans. Under his guidance and help over the last year, we managed to increase our eshop’s revenue by 25%. We have a great collaboration and I highly recommend him.

monopolio ltd_project manager
George Seremetis
Project Manager at Monopolio Ltd

Pavlos is responsible for the development of my e-shop’s Digital Marketing Advertising plan, kolan4u.gr. Also, he has been creating, managing and optimizing the Facebook ads and Google ads of my e-shop for a year and 3 months now. After a year of collaboration, I can say that the revenue of my e-shop increased by 252% under his guidance, which was beyond my expectations. I strongly recommend him for the results he brings.

Founder Kolan4u
Nikos Top
General Manager of Kolan4U

Pavlos is one of my most important partners and key members in the Marketing team of Qualityweb. He is very cooperative and gives solutions to heavily demanding tasks within an expected time frame. He has a really good marketing perception and his ideas for the company’s projects are out of the box, resulting in the revenue growth of our clients. Highly recommended!

Qualityweb digital marketing director
Chronis Pavlidis
Digital Marketing Manager, Qualityweb

We work alongside with Pavlos for the past year at Digital4u. Pavlos is responsible for the digital marketing planning, management & performance optimization of the accounts he has been assigned. His attention to detail & his willingness to do whatever it takes to solve problems, made him a great addition to the team. Pavlos progress was fast since he joined the company and as an effective listener he developed many of his skills as digital marketing specialist.

digital4u digital marketing director
Galateia Georgopoulou
Marketing Director, Digital4U

Pavlos is an experienced Digital Account Manager with proven abilities in managing effectively very demanding and important projects.
His commitment and organizational skills led to successful digital campaigns.
Furthermore, his creative mindset is generated ideas with high-aesthetic result. A professional with vivid personality, responsible and reliable.

LF_digital marketing manager
Lazaros Koutsas
Ecommerce Consultant, LF

Pavlos is passionate about his job and the projects he takes over. He is remarkably knowledgeable about digital marketing being always updated. He always comes up with ideas, he is very well organised and delivers on time. We had a great collaboration on Pharmatune. Looking forward to his services again.

Pharmatune_Founder & CEO
Theodoros Karnavas
CEO & Founder, Pharmatune

Professional, hard working personality and ready before the dead-lines. Supported with his proposals a multi-platinum production company efficiently and with determination. Looking forward to his services again.

Anno Domini_Founder & CEO
Adrian Boeckeler
Multi-platinum Music producer, Founder, Anno Domini

Performance Marketing Certifications