+102%
+162%
Cloud-based software designed for the digital work card. It offers the ability to automatically update working hours, and manage employee leaves or overtime easily and quickly.
With an advertising plan focused on Google ads, we managed to increase the number of leads for the brand erasing any irrelevant leads the platform was getting.
*This is a direct PKD Max client.
Competing with big international players with large budgets.
Seasonality was increasing the competition from players of all size.
Client was constantly receiving irrelevant registrations about digital bank cards, supermarket digital cards and more, which were triggering the ads.
This was a special case due to budget limitations and the magnitude of other players in the market, who were also advertising. Together we:
increased lead generation by 102% during the first 3 months compared to the previous period. eliminated irrelevant lead generation. The client no longer receives requests about credit cards, super market digital cards etc. reduced CPC by 11% compared to the previous period. increased the CTR by 162%, the frequency of users clicking on an ad when viewing it.
Every business is unique. Together, we’ll dive into your challenges and design a digital strategy that delivers measurable results.Â
Connect today to discuss how we can help you communicate your business more effectively.
Google search ads & Display ads to take advantage of both In-Market audiences and intention based audiences.
Keyword targeting to attract audiences with a potential interest in the brand. We uploaded a list of users already subscribed to the platform, so that we can exclude them from the targeting. In the registration page adding one extra field that only a business would be able to fill out and complete the registration. Optimised the negative keyword list of the campaigns to prevent ads from being triggered by irrelevant B2C terms. Targeted people looking for financial services or interested in industrial products/ services, which implies the professionals who we wanted to target. Keyword segmentation per subject of keyword searches to cover different search terms and ways of users searching for the service. Remarketing list of users who took specific valuable actions on the website but have not registered yet.
This was a special case due to budget limitations and the magnitude of other players in the market, who were also advertising. Together we:
increased lead generation by 102% during the first 3 months compared to the previous period. eliminated irrelevant lead generation. The client no longer receives requests about credit cards, super market digital cards etc. reduced CPC by 11% compared to the previous period. increased the CTR by 162%, the frequency of users clicking on an ad when viewing it.
Every business is unique. Together, we’ll dive into your challenges and design a digital strategy that delivers measurable results.Â
Connect today to discuss how we can help you communicate your business more effectively.
Pavlos has intercontinental knowledge working with briefs and campaigns across borders, great understanding of cultural differences and goal setting, and an instinct on how to optimize performance for the best results. Overall, just a communicative and great guy to work with.
…. Pavlos’Â data-driven approach and ongoing optimisation of Google ads led to distinct results. Compared to the previous period: +163% in total website leads, +158% in Google ads leads. Compared to the previous year: +37% in CTR, +4% in conversion rate of leads. …
Having worked with Pavlos on global clients, I have really enjoyed working with him and I can only recommend him. In my career you don’t often see people who care about what they do, and he is one of the few. From building multi market plans, to campaign setup, optimizing campaigns to meet the client targets and providing key insights to clients, he is one of the best in what he does. His proactiveness and passion for what he does will surely capture anyone’s attention.
… Pavlos successfully managed one of our largest clients who were active in multiple markets. He worked well under pressure and always maintained a positive attitude which was key in an ever demanding role. He is a highly effective communicator with excellent interpersonal skills…
Pavlos is a person with great skills and deep expertise of digital marketing. He is not just a great and precise account manager but also an inspiring person. He is very thorough in everything he does and can be depended upon to get the job done. Thanks to interpersonal skills he has great relations with company clients. Result driven, experienced and efficient team player. Deliver results and move on. Experiencing his fast and sharp mind at the workplace is most impressive.
Pavlos is an exceptional professional who brings all the skills and expertise into developing great digital marketing plans. Under his guidance and help over the last year, we managed to increase our eshop’s revenue by 25%. We have a great collaboration and I highly recommend him.
Pavlos is responsible for the development of my e-shop’s Digital Marketing Advertising plan, kolan4u.gr. Also, he has been creating, managing and optimizing the Facebook ads and Google ads of my e-shop for a year and 3 months now. After a year of collaboration, I can say that the revenue of my e-shop increased by 252% under his guidance, which was beyond my expectations. I strongly recommend him for the results he brings.
Pavlos is one of my most important partners and key members in the Marketing team of Qualityweb. He is very cooperative and gives solutions to heavily demanding tasks within an expected time frame. He has a really good marketing perception and his ideas for the company’s projects are out of the box, resulting in the revenue growth of our clients. Highly recommended!
We work alongside with Pavlos for the past year at Digital4u. Pavlos is responsible for the digital marketing planning, management & performance optimization of the accounts he has been assigned. His attention to detail & his willingness to do whatever it takes to solve problems, made him a great addition to the team. Pavlos progress was fast since he joined the company and as an effective listener he developed many of his skills as digital marketing specialist.
Pavlos is an experienced Digital Account Manager with proven abilities in managing effectively very demanding and important projects.
His commitment and organizational skills led to successful digital campaigns.
Furthermore, his creative mindset is generated ideas with high-aesthetic result. A professional with vivid personality, responsible and reliable.
Pavlos is passionate about his job and the projects he takes over. He is remarkably knowledgeable about digital marketing being always updated. He always comes up with ideas, he is very well organised and delivers on time. We had a great collaboration on Pharmatune. Looking forward to his services again.
Professional, hard working personality and ready before the dead-lines. Supported with his proposals a multi-platinum production company efficiently and with determination. Looking forward to his services again.
