âš¡ Different cultural backgrounds/ multilingual audiences.
âš¡ Different strategic needs per market.
âš¡ Restrictions on the platforms due to the pharma industry.
âš¡ Empower Awareness of products & traffic to local marketplaces and retailers.
Results
This case study stands out as it involved the implementation of a multicultural strategy. We achieved measurable results across 10 different markets through the agency. Together we:
🪙 reached over 10,000,000 users.
🪙 generated more than 40,000,000 impressions.
🪙 generated more than 2,000,000 clicks from users who were purchasing via marketplaces or pharmacy stores.
🪙 generated over 23,000,000 video views
The results had a significant impact on the client. A few highlights are shown in the screenshots below, and the client chose to continue the collaboration with the agency, expanding into additional markets.
âš¡ Demographic targeting in narrow sized markets to allow algorithms find high-valued audiences without limitations.
âš¡ Interest-based targeting in markets with big audience sizes to find audiences that can relate to the products.
âš¡ Page Engagers and video viewers in all markets to retarget users who showed interest in products.
âš¡ Lookalike audiences in all markets to find new users that share similar interests with remarketing audiences.
âš¡ Content from designers and influencers on Instagram Reels, Snapchat, TikTok provided users with an engaging experience that felt natural.
âš¡ All ad content was in local language to capture the local market.
âš¡ Brand lift study in a major market to evaluate the impact of our social campaigns, Meta more particularly.
Results
This case study stands out as it involved the implementation of a multicultural strategy. We achieved measurable results across 10 different markets through the agency. Together we:
🪙 reached over 10,000,000 users.
🪙 generated more than 40,000,000 impressions.
🪙 generated more than 2,000,000 clicks from users who were purchasing via marketplaces or pharmacy stores.
🪙 generated over 23,000,000 video views
The results had a significant impact on the client. A few highlights are shown in the screenshots below, and the client chose to continue the collaboration with the agency, expanding into additional markets.
